Monday, May 4, 2009

KMXT's Sustainability Campaign

KMXT's spring fund drive (starting May 4) celebrates sustainability!

In fact, they've devoted a special KMXT Sustainability Campaign on the section on the website.


"...To educate and inform the Kodiak community about how to reduce energy consumption, recycle resources and products and reuse rather than discard materials."

Learn more about the campaign and how you can participate:

First, a little background...

Two years ago KMXT launched a public information campaign aimed a getting more of our neighbors aware of and involved in recycling. The response from local government, businesses, service organizations and individuals was extremely positive. In the year that followed, Threshold Recycling Services experienced a 50% increase in the volume of recyclable materials that were shipped off Island.

We are still committed to recycling but have broadened the scope of our public awareness efforts to include reuse and conservation of resources as well as information about new technologies and tips for saving energy and money in earth friendly ways. Toward that end, we are launching an informational campaign designed to get more of our neighbors thinking about and involved in sustainability.

Sustainable development is development that meets the needs of the present without compromising the ability of future generations to meet their own needs. Sustainable development has three components: environment, society, and economy. The well-being of these three areas is intertwined, not separate.

We believe that sustainability means new technologies and new ways of doing business, which allow us to improve the quality of life today in all economic, environmental, and social dimensions, without impairing the ability of future generations to enjoy quality of life and opportunity at least as good as ours.

$120 Minimum Buy-In TEN 30 - 60 Second EPSA’s
“Sustainability” Enhanced Public Service Announcements sell for $12 each. Due to production costs, a minimum purchase of 10 EPSA’s is required of each participant. Each message will appear in a familiar music bed that listeners will associate with the campaign.

$500 Buy-In FIFTY 30 - 60 Second EPSA’s
Participants buying 50 or more spots will receive a discount of $2 per EPSA. Messages will be broadcast randomly throughout the day (placement at KMXT’s discretion) for a period of up to one year. Sponsors will be recognized on a rotating basis.

To become an underwriter or for more information contact Fred Hawley or Mike Murray at 486-3181.
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